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||Retail Marketing Management
When reading for study purposes there are some useful reading strategies that can help you to understand and retain information and actively engage with the text. The reading you do at University is very different to reading a novel for pleasure, use these strategies to improve your learning and your grades.
Research methods books in databases
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Retail Marketing Management by
Publication Date: 2015-10-15
The unique approach of Retail Marketing combines theory with current retail concepts and international examples. I
Consumer Behaviour by A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. This text offers a cutting-edge overview of consumer behaviour and is ideal for second and third year undergraduates as well as master's students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities.
Publication Date: 2016-03-01
Multi-Channel Marketing, Branding and Retail Design by .This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.
Publication Date: 2016-12-05
Academic Business Skills
Acadmic Skills for Business Students
Take a look at this reading list for a range of the best resources on academic business skills.
It includes resources to help with research, academic writing, critical thinking, reading, employability, referencing, business plans and so much more.