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Fashion & Advertising: Finding Books

Mae'r canllaw hon hefyd ar gael yn Gymraeg

Shelf Marks

You can browse the collection using the shelfmarks below:   

 

658.827 Branding & brand identity
659.1 Advertising
659.152 Fashion shows
686.22 Typography
687.042 Pattern making
741.60275 Logo design
741.652 Magazine design
741.67 Advertising design
741.672 Fashion illustration
746 Textiles / Textile design
746.92 Fashion design
746.92068 Fashion business
746.920688 Fashion marketing
746.9209 Fashion history
746.92092 Fashion designers

 


Use FINDit: Search/Libraries, to perform detailed searches for individual books or for material relevant to your topic or subject.

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FINDit is a simple, one-stop search engine for books, e-books, journal articles, DVDs and more.

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Suggest a Book

Recommend a Book

Students and staff are welcome to recommend books or eBooks for the library that support University assignments and research.


Fill out the online form or email your librarian.

Useful books

Advertising, values and social change : a sociological analysis

This book provides a snapshot of the major social, cultural and economic changes that have taken place in the contemporary consumer society following the global financial crisis of 2008.

Hebdige and subculture in the twenty-first century : through the subcultural lens

This book assesses the legacy of Dick Hebdige and his work on subcultures in his seminal work, Subculture: The Meaning of Style (1979). The volume interrogates the concept of subculture put forward by Hebdige, and asks if this concept is still capable of helping us understand the subcultures of the twenty-first century.

Advertising, Gender and Society

Advertising, Gender and Societyexplores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising. Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making.

Branding diversity : new advertising and cultural strategies

Branding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity. Advancing an innovative, critical perspective on advertising, the book challenges the latent assumption that advertisers are inherently conservative and reluctant to represent anything other than popularly agreeable scripts and narratives. On the contrary, advertising is now replete with progressive messaging. Through Budweiser, Gillette, Vogue and Patagonia, Susie Khamis demonstrates that such forays into the political realm are not just shrewd appraisals of popular causes, but also inevitable outcomes of contemporary media and politics. This book will be of interest to scholars in advertising studies, marketing communications and media studies.

Fashion promotion : building a brand through marketing and communication. 2nd ed.

Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations.  The new edition covers the impact of mobile on fashion retail transactions and marketing, the role for virtual and augmented reality and the increasing importance of sustainable production and distribution.

The Advertising Handbook. 4th ed.

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation and diversification among advertising, marketing and public relations companies.