Mae llyfrau'n rhoi trosolwg o bwnc ac yn darparu gwybodaeth am gysyniadau a damcaniaethau craidd. Mae hyn yn eu gwneud yn fan cychwyn da ar gyfer eich aseiniadau. Rhestrir llyfrau craidd ar gyfer eich pwnc ar restr darllen eich modiwl. Os oes gennych restr darllen ar-lein ar Blackboard neu amgylchedd dysgu arall, bydd hyn yn dangos y copïau o'r llyfr sydd ar gael o'r llyfrgell i chi. Gallwch hefyd ddod o hyd i lyfrau trwy chwilio FINDit, peiriant chwilio'r Llyfrgell.
1. I ddod o hyd i deitl llyfr penodol, nodwch deitl y llyfr neu'r awdur ym mocs chwilio FINDit a dewiswch yr opsiwn chwilio’r llyfrgell.
2. I ddod o hyd i lyfrau ar bwnc, rhowch allweddair ym mocs chwilio FINDit a dewiswch yr opsiwn chwilio’r llyfrgell.
3. Ddim yn gallu dod o hyd i'r llyfr rydych chi'n chwilio amdano? Gallwch ofyn amdano fel benthyciad rhyng-lyfrgellol neu Argymell llyfr i'ch Llyfrgellydd
| 302.35 | Ymddygiad trefniadaethol |
| 338.19 | Cynaliadwyedd y Diwydiant Bwyd |
| 338.47 |
Diwydiannau gwasanaeth |
| 647.9 | Rheoli lletygarwch |
| 658.4012 |
Cynllunio busnes a strategaeth |
| 658.407 |
Rheolaeth personél |
| 658.8 | Marchnata |
| 658.812 |
Gwasanaeth cwsmer |
| 658.8342 |
Ymddygiad defnyddwyr |
| 659.2 | Cysylltiadau cyhoeddus |
Research Methods in Tourism, Hospitality and Events Management by
In Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.
The tourism, hospitality and events student's guide to study and employability by 
Mae'r canllaw hwn yn gyflwyniad i'r broses Adolygu Llenyddiaeth gan gynnwys ei bwrpas a'i strategaethau, ei ganllawiau a'i adnoddau.
Human Resource Management in the Hospitality Industry by 
Current Trends in Tourism and Hospitality Industry by 
Advances in Social Media for Travel, Tourism and Hospitality by
This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality. The first section addresses topical issues related to how social media influence the operations and strategies of tourism firms and help them enhance tourism experiences: open innovation, crowdsourcing, service-dominant logic, value co-creation, value co-destruction and augmented reality. The second section of the book looks at new applications of social media for marketing purposes in a variety of tourism-related sectors, addressing crowd-sourced campaigns, customer engagement and influencer marketing. The third section uses case studies and new methodologies to analyze travel review posting and consumption behaviors as well as the impact of social media on traveller perceptions and attitudes, with a focus on collaborative consumption and sharing economy accommodation. Finally, the fourth section focuses on hot topics and issues related to the analysis, interpretation and use of online information and user-generated content for deriving business intelligence and enhancing business decision-making. Written by an international body of well-known researchers, this book uses fresh theoretical lenses, perspectives and methodological approaches to look at the practical implications of social media for tourism suppliers, destinations, tourism policy makers and researchers alike. For these reasons, it will be a valuable resource for students, managers and academics with an interest in information and communication technologies, marketing for tourism and hospitality, and travel and transportation management.
Marketing for Hospitality and Tourism by
Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
Handbook of Consumer Behaviour for Hospitality and Tourism by 
Employer Branding for the Hospitality and Tourism Industry by 
Marketing Research for the Tourism, Hospitality and Events Industries by 
Hotel Operations Management by
Hotel Operations Management provides an up-to-date and comprehensive examination of all aspects of hotel administration from the viewpoint of the hotel general manager. Detailed information addresses the operating departments of a full-service hotel: Human Resources; Controller; The Front Office; Housekeeping; Food and Beverage; Safety and Property Security; Sales and Marketing; Accounting; and Facility Engineering and Maintenance. In-depth discussions highlight the importance of human resources in the labor-intensive hotel industry, franchising and contract management of properties in an ever-decreasing "Mom and Pop" segment, and hotel management in a global environment. Updated throughout to ensure that readers have the latest information, the 3rd Edition also includes new case studies, an entirely new chapter on guest services, and new end-of-chapter questions.
Managing People in the Hospitality Industry by
This is a book about being a successful manager in the complex hospitality industry. Approaching the subject in the context of personal development, it offers future managers essential knowledge and insight into the opportunities, the constraints, the problems and the solutions that face management at any level in the industry.
The Routledge Handbook of Sustainable Food, Beverages and Gastronomy by
The issues surrounding the provision, preparation and development of food products is fundamental to every human being on the planet. Given the scarcity of agricultural land, environmental pollution, climate change and the exponential growth of the world's population where starvation and obesity are both widespread it is little wonder that exploring the frontiers of food is now a major focus for researchers and practitioners.
Food and Beverage Management by
This introductory textbook provides a thorough guide to the management of food and beverage outlets, from their day-to-day running through to the wider concerns of the hospitality industry. It explores the broad range of subject areas that encompass the food and beverage market and its main sectors, fast food and casual dining, hotels and quality restaurants and event, industrial and welfare catering. It also looks at some of the important trends affecting the food and beverage industry, covering consumers, the environment and ethical concerns as well as developments in technology.
Wrth ddarllen at ddibenion astudio mae yna rai strategaethau darllen defnyddiol a all eich helpu i ddeall a chadw gwybodaeth ac ymgysylltu'n weithredol â'r testun. Mae'r darllen a wnewch yn y Brifysgol yn wahanol iawn i ddarllen nofel er pleser, defnyddiwch y strategaethau hyn i wella'ch dysgu a'ch graddau.
Edrychwch ar y rhestr ddarllen hon am amrywiaeth o'r adnoddau gorau ar sgiliau busnes academaidd.
Mae'n cynnwys adnoddau i helpu gydag ymchwil, ysgrifennu academaidd, meddwl beirniadol, darllen, cyflogadwyedd, cyfeirnodi, cynlluniau busnes a llawer mwy.
SAGE Research Methods yw'r llyfrgell dulliau gorau posib gyda mwy na 1000 o lyfrau, gweithiau cyfeirio, erthyglau cyfnodolion, a fideos cyfarwyddyd gan academyddion blaenllaw o bob rhan o'r gwyddorau cymdeithasol, gan gynnwys y casgliad mwyaf o lyfrau dulliau ansoddol sydd ar gael ar-lein gan unrhyw gyhoeddwr ysgolheigaidd.
Helpwch ni i dyfu ein casgliad llyfrgellGadewch i ni weithio gyda'n gilydd i wneud i'n casgliad flodeuo.
