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Marketing, Public Relations & Strategic Digital Marketing: Finding Books

Mae'r dudalen hon hefyd ar gael yn Gymraeg

Shelf Marks

Here are some Shelfmarks to get you started

302.35 Organisational behaviour
381.0285      e-Commerce
658.0072   Business research methodology
658.8 Marketing
658.827 Brands and trademarks
658.83 Market research
658.8342 Consumer behaviour
658.84 International marketing
659.1 Advertising
659.2 Public Relations

New Books

Featured Title

Research methods books in databases

SAGE Research Methods is the ultimate methods library with more than 1000 books, reference works, journal articles, and instructional videos by world-leading academics from across the social sciences, including the largest collection of qualitative methods books available online from any scholarly publisher.

 

Recommend a BookBooks

Students and staff are welcome to recommend books or eBooks for the library that support University assignments and research.
Fill out the online form or email your librarian.

Findit 

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Search FINDit to discover electronic and print resources and manage your library account.

 

eBooks

Academic Business Skills

'How to...' video guides

Reading Strategies

When reading for study purposes there are some useful reading strategies that can help you to understand and retain information and actively engage with the text.  The reading you do at University is very different to reading a novel for pleasure, use these strategies to improve your learning and your grades.