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Marketing: Finding Books

Mae'r dudalen hon hefyd ar gael yn Gymraeg

Books

Books give an overview of a subject and provide information on core concepts and theories.  This makes them a good starting point for your assignments. Core books for your subject will be listed on your module reading list.  If you have an online reading list on Blackboard or another learning environment, this will show you the copies of the book available from the library.   You can also find books by searching FINDit, the Library search engine. 
 

Looking for a book

1. To find a specific book title, enter the book title or author in the FINDit search box and select the Libraries search option. 

2. To find books on a subject, enter a keyword into the FINDit search box and select the Libraries search option. 

3. Can’t find the book you are looking for? You can request it as an interlibrary loan or Recommend the book to your Librarian 

Shelf Marks

The Dewey Decimal system is a classification system used by libraries to arrange books by subject. Each book is issued a shelfmark number, which is placed on the spine of the book and arranged in numerical order. After the numbers, there are three letters that refer to the author or editor of the book and are in alphabetical order.

Here are some Shelfmarks to get you started:

302.35 Organisational behaviour
381.0285      e-Commerce
658.0072   Business research methodology
658.8 Marketing
658.827 Brands and trademarks
658.83 Market research
658.8342 Consumer behaviour
658.84 International marketing
659.1 Advertising
659.2 Public Relations

Research methods books in databases

SAGE Research Methods is the ultimate methods library with more than 1000 books, reference works, journal articles, and instructional videos by world-leading academics from across the social sciences, including the largest collection of qualitative methods books available online from any scholarly publisher.

Doing Research? Take a look at our literature review guide

Literature Reviews

This guide is an introduction to the Literature Review process - including its purpose and strategies, guidelines, and resources to get you started.
Mae'r dudalen hon hefyd ar gael yn Gymraeg

Useful books & eBooks

Academic Business Skills

Recommend a Book 

Help us grow our Library collection

  • Is there a book that would make a useful addition to our Library?  
     
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  • Do you think we need more copies of an important textbook?

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Fill out the online form or email your librarian.

 

Reading Strategies

When reading for study purposes there are some useful reading strategies that can help you to understand and retain information and actively engage with the text.  The reading you do at University is very different to reading a novel for pleasure, use these strategies to improve your learning and your grades.