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Marketing, Public Relations & Strategic Digital Marketing: Finding Articles
The easiest way to find articles is by using an appropriate database. You can search by subject/keyword, author, title, etc., for details of where articles and papers can be found. Benefits include the ability to search a number of years together; more summaries and abstracts, and often there is direct access to the full-text.
These are some of the most important databases for finding information on your subject:
Full text for more than 3,800 scholarly journals, business magazines and trade publications. Additional content includes case studies, market research reports, company records, industry reports, country economic reports, company profiles, SWOT analyses, videos, books/monographs and conference proceedings.
Scopus is the largest abstract and citation database of peer-reviewed literature: scientific journals, books and conference proceedings. Delivering a comprehensive overview of the world’s research output in the fields of Health Science, Life Science, Arts and Humanities, Social Science and Physical Science.
Date Range: 1970 – onwards
To see all the business databases you have access to, take a look at our A-Z database list.
Journals (also known as periodicals or serials) are published on a regular basis (for example, weekly or monthly). Each journal issue contains a number of articles written by different authors. Journals differ in quality and reputation: peer reviewed journals are regarded as being of higher quality. Here are some examples of journals that are available to you to browse online:
Contains market research reports on a wide range of industries including food, drink, retail, technology, media and automotive.
Each report combines data & analysis of the competitive landscape, market share analysis and consumer profiles.
Free tool for finding industry data and market research resources.
BoB - On Demand TV & Radio for Education (Learning on Screen)
BoB is Learning on Screen’s on demand TV and radio service for education that lets you record and view TV and radio online from over 65 free-to-air channels including an archive of over 2 million programmes. View on campus or at home (UK only).
Record TV and radio quickly and simply
View Over 1 million programmes available in the archive
Create clips to use in lectures or send to students
Save playlists of your favourite broadcasts and series
We have access to case studies from 2016 via Emerald that offer practical insights into real-world situations. To get access, do your topic search, then from the results list use the limiters on the left-hand side to select 'case studies' and 'only content I have access to'.
Use Business Source Complete to find case studies within articles.
Using the first line of the search add your topic, e.g. Leadership.Then add another line wtih "case studies" and select SU Subject Terms from the drop down menu.