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Marketing: Finding Articles

Mae'r dudalen hon hefyd ar gael yn Gymraeg

What is a journal?

Journals are publications that are published on a regular and ongoing basis, for example, weekly, monthly, quarterly or annually.  They contain a selection of articles in a subject area by different authors.  These articles are known as journal articles.  Academic journal articles are written by researchers and their articles are reviewed by other experts in the same subject area, in a process called peer-review.  Peer-reviewed journal articles are considered to be the best quality journal articles available. Journal articles are the best place to find the most recent research on a topic. 

Looking for a journal article

  1. If you would like to find journal articles on a subject, try searching by keyword using Advanced Search in FINDit.
  2. You can browse a specific journal through the journals finder. This journal browser allows you to explore journal collections by subject.
  3. Try going directly to a specialist database for results focussed on a subject area.
  4. If you have found an article for which we do not provide access, you can request it from another library.

Key Databases

The easiest way to find articles is by using an appropriate database. You can search by subject/keyword, author, title, etc., for details of where articles and papers can be found. Benefits include the ability to search a number of years together; more summaries and abstracts, and often there is direct access to the full-text.

These are some of the most important databases for finding information on your subject:

 

To see all the business databases you have access to, take a look at our A-Z database list.

Key Journals

Journals (also known as periodicals or serials) are published on a regular basis (for example, weekly or monthly).  Each journal issue contains a number of articles written by different authors.  Journals differ in quality and reputation: peer reviewed journals are regarded as being of higher quality.  Here are some examples of journals that are available to you to browse online:

e-commerce

All links are for the Mintel Reports database. Please log in (if required) using link to the right.

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FINDit

 

FINDit is a simple, one-step search method for books, e-books, articles, DVDs and more, and includes a number of personalized features for you.

Google Scholar

Google Scholar is a great way of searching for information and is a useful supplement to database searches. 

Google Scholar Search

Useful Websites

Newspapers

Search the archives of UK national and local newspapers:

Market Research

Case Studies