LibGuides: Marketing: Finding Articles

Looking for a journal article

If you would like to find journal articles on a subject, try searching by keyword using Advanced Search in FINDit.
You can browse a specific journal through the journals finder. This journal browser allows you to explore journal collections by subject.
Try going directly to a specialist database for results focussed on a subject area.
If you have found an article for which we do not provide access, you can request it from another library.

Key Databases

The easiest way to find articles is by using an appropriate database. You can search by subject/keyword, author, title, etc., for details of where articles and papers can be found. Benefits include the ability to search a number of years together; more summaries and abstracts, and often there is direct access to the full-text.

These are some of the most important databases for finding information on your subject:

ABI/INFORM Collection This link opens in a new window
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Business, Management and Trade - scholarly and trade journal articles, dissertations, market reports, industry reports, business cases and global and trade news.
Business Source Complete This link opens in a new window
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Full text for more than 3,800 scholarly journals, business magazines and trade publications. Additional content includes case studies, market research reports, company records, industry reports, country economic reports, company profiles, SWOT analyses, videos, books/monographs and conference proceedings.
Date Range: 1886 - onward
Emerald Insight This link opens in a new window
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The starting place for research on a range of management subject areas. Includes full-text access to journal articles, eBooks, case studies and archives.
Date range:1967 - onward
ProQuest Psychology Journals This link opens in a new window
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Full-text articles, abstracts and bibliographic records from key journals in all psychological disciplines, plus a selection of dissertations.
Date range: 1890 - present
Scopus This link opens in a new window
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Scopus is the largest abstract and citation database of peer-reviewed literature: scientific journals, books and conference proceedings. Delivering a comprehensive overview of the world’s research output in the fields of Health Science, Life Science, Arts and Humanities, Social Science and Physical Science.
Date Range: 1970 – onwards

To see all the business databases you have access to, take a look at our A-Z database list.

Key Journals

Journals (also known as periodicals or serials) are published on a regular basis (for example, weekly or monthly). Each journal issue contains a number of articles written by different authors. Journals differ in quality and reputation: peer reviewed journals are regarded as being of higher quality. Here are some examples of journals that are available to you to browse online:

e-commerce

All links are for the Mintel Reports database. Please log in (if required) using link to the right.

FINDit

Google Scholar

Google Scholar is a great way of searching for information and is a useful supplement to database searches.

Useful Websites

Business Wales | Marketing Zone
Marketing advice from http://business.wales.gov.uk/.
Campaign
Trade magazine focusing on creative excellence in the communications industry.
Chartered Institute of Marketing
CIM is an organisation for professional marketers, and plays a key role in training, developing and representing the profession.
Chartered Institute of Public Relations
CIPR is the professional body for public relations practitioners in the UK.
The Grocer
Weekly magazine with coverage of the whole FMCG (fast-moving consumer goods) sector.
Marketing Week
MW is described as "your guide to the good, the bad and the ugly in the marketing industry over the last seven days".
PR Week | UK
PR Week | UK is a weekly magazine for Public Relations professionals.
ReportLinker | Sources
Free tool for finding industry data and market research resources.

Newspapers

Search the archives of UK national and local newspapers:

Market Research

Mintel Reports
Contains market research reports on a wide range of industries including food, drink, retail, technology, media and automotive.
Each report combines data & analysis of the competitive landscape, market share analysis and consumer profiles.

IBIS World
Market industry research reports for UK, US and China. Also includes risk impact reports and Brexit impact reports.

Mintel Market Sizes
Contains market size, market share and forecast data for thousands of consumer goods categories worldwide.

Marketline Information
Contains company profiles, SWOT analyses, PESTLE analyses, industry profiles, country profiles, case studies, and news.
Select the company profiles, or company information link to get access.

ABI/INFORM Collection This link opens in a new window
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Business, Management and Trade - scholarly and trade journal articles, dissertations, market reports, industry reports, business cases and global and trade news.

Business Market Research Collection This link opens in a new window
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This database contains company, industry, economic and geopolitical market research from three sources, including Hoover's Company Profiles, OxResearch from Oxford Analystica, and Snapshots.
Accounting, Tax & Banking Collection This link opens in a new window
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This database contains essential publications for information about the financial services industry, including accounting, tax, banking, and industry trends.

Statista This link opens in a new window
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Statista is a great source of global market and consumer data. It includes statistics, reports, infographics, surveys, industry and market reports. Over 85,000 topics are covered, including media, business, politics, society, technology, education.

Case Studies

Business Case Studies
Free downloadable case studies involving real companies.
Emerald Emerging Markets Case Studies
We have access to case studies from 2016 via Emerald that offer practical insights into real-world situations. To get access, do your topic search, then from the results list use the limiters on the left-hand side to select 'case studies' and 'only content I have access to'.
Business Source Complete Case Studies
Use Business Source Complete to find case studies within articles.
Using the first line of the search add your topic, e.g. Leadership.Then add another line wtih "case studies" and select SU Subject Terms from the drop down menu.

Marketing: Finding Articles

What is a journal?